THE FESTIVAL!

South Shore Summer Festival

Chicago, IL

The South Shore Chamber of Commerce’s mission is to strengthen and support business corridors and small businesses in the South Shore neighborhood in Chicago, by empowering its members with effective training, technical assistance and access to private sector and governmental resources. The Chamber is focused on attracting new and diverse businesses, and engaging all stakeholders to improve the overall quality of life in South Shore.

We were approached in 2019, pre-pandemic, to produce an outdoor festival at the South Shore Cultural Center that would bring together residents, businesses and provide a fun & cultural day for the entire family in one of the most beautiful settings – a country club on Chicago’s south shore lakefront!

We worked closely with the Chamber and secured local radio partners, corporate sponsors, business vendors and one of the biggest musical headliners of the time, Robin Thicke, at a price the non-profit could afford!  The festival was a huge success…and we were asked to come back in 2023 and do a repeat…and we did!  We doubled the audience, via our media partners, increased corporate sponsors and vendors, and the organization was able to increase their email database by more than 15,000 with our recommendation on the use of a ticket platform for registration!

Client: 
South Shore Chamber of Commerce Chicago

Events: 
2019 & 2023 South Shore Summer Festival

Dates:  
August 2019 & August 2023 (post-pandemic return)

 

Accomplishments/2023: 

  • Increased sponsorship support
  • More than doubled the attendance from 2019
  • More vendors & a greater variety
  • More south shore businesses participating as vendors
  • Expanded media coverage